MEET THE JUDGES
© 2025 Communications International Group Ltd,
Linen Hall, 162-168 Regent Street, London W1B 5TB
© 2025 Communications International Group Ltd,
Linen Hall, 162-168 Regent Street, London W1B 5TB
With over a decade’s experience as a beauty editor and nine years of The Beauty Awards under her belt, Emily constantly has her eyes open for the next big thing in beauty and is excited to chair the judging panel for The Beauty Awards 2025.
With over a decade’s experience as a beauty editor and nine years of The Beauty Awards under her belt, Emily constantly has her eyes open for the next big thing in beauty and is excited to chair the judging panel for The Beauty Awards 2025.
Katie is the brilliant and innovative founder of BeautyandtheBoutique.com, a leading online beauty destination. With a passion for empowering women to embrace their individuality and enhance their natural beauty, Katie’s journey in the beauty industry began as a make-up artist. Her keen eye for the latest trends, coupled with her warm and approachable demeanor, has made her a trusted source for beauty advice and guidance. Through her company, Beauty and the Boutique.com, Katie has curated a diverse selection of high-quality beauty products, fostering a community where women can discover their unique beauty and feel confident in their own skin.
Katie is the brilliant and innovative founder of BeautyandtheBoutique.com, a leading online beauty destination. With a passion for empowering women to embrace their individuality and enhance their natural beauty, Katie’s journey in the beauty industry began as a make-up artist. Her keen eye for the latest trends, coupled with her warm and approachable demeanor, has made her a trusted source for beauty advice and guidance. Through her company, Beauty and the Boutique.com, Katie has curated a diverse selection of high-quality beauty products, fostering a community where women can discover their unique beauty and feel confident in their own skin.
Dr Ifeoma Ejikeme is the Founder & Medical Director of the multi award-winning Adonia Medical Clinic. Having won the highly prestigious Aesthetic Medicine award for Best Aesthetic Doctor UK 2023, and with respected titles under her belt, including Marie Claire’s Best Aesthetic Doctor 2021 and Tatler’s Top Doctor 2024, Dr Ejikeme is internationally recognised for her professionalism and knowledge. Holding two surgical patents and contributing to globally referenced medical papers, she is a trusted authority in the UK and abroad. Dr Ejikeme is a prominent media figure and holds esteemed positions as the Global skin expert for La Mer and the UK skin expert for CeraVe, Neutrogena, and L’Oréal Paris. Renowned as the ‘Glow Queen’, Dr Ejikeme excels in achieving clear, radiant, dewy skin for individuals of all skin types and tones.
Dr Ifeoma Ejikeme is the Founder & Medical Director of the multi award-winning Adonia Medical Clinic. Having won the highly prestigious Aesthetic Medicine award for Best Aesthetic Doctor UK 2023, and with respected titles under her belt, including Marie Claire’s Best Aesthetic Doctor 2021 and Tatler’s Top Doctor 2024, Dr Ejikeme is internationally recognised for her professionalism and knowledge. Holding two surgical patents and contributing to globally referenced medical papers, she is a trusted authority in the UK and abroad. Dr Ejikeme is a prominent media figure and holds esteemed positions as the Global skin expert for La Mer and the UK skin expert for CeraVe, Neutrogena, and L’Oréal Paris. Renowned as the ‘Glow Queen’, Dr Ejikeme excels in achieving clear, radiant, dewy skin for individuals of all skin types and tones.
A multi-award-winning brow technician and make-up artist, Samira offers accredited beauty courses and one-to-one masterclasses and is the creator of her own brand, Ultra Definition Brows. Samira works with a number of A-listers and public figures and her work has been seen at London Fashion Week, in Vogue and on the BBC, ITV and Sky TV.
A multi-award-winning brow technician and make-up artist, Samira offers accredited beauty courses and one-to-one masterclasses and is the creator of her own brand, Ultra Definition Brows. Samira works with a number of A-listers and public figures and her work has been seen at London Fashion Week, in Vogue and on the BBC, ITV and Sky TV.
Leigh-Anne Pinnock, Regina King, Golda Rosheuvel and Sarah Niles all have something in common – they’ve worked with one of the most renowned celebrity hairstylists in the industry. For more than 20 years, Dionne Smith has been revolutionising the hairstyling industry as we know it. She has gained global recognition for her exceptional styles, professionalism, and impeccable work ethic. She specialises in creating stunning hairstyles for coily and curly hair.
Leigh-Anne Pinnock, Regina King, Golda Rosheuvel and Sarah Niles all have something in common – they’ve worked with one of the most renowned celebrity hairstylists in the industry. For more than 20 years, Dionne Smith has been revolutionising the hairstyling industry as we know it. She has gained global recognition for her exceptional styles, professionalism, and impeccable work ethic. She specialises in creating stunning hairstyles for coily and curly hair.
Carl has built a reputable name for himself due to his outstanding styling skills on both UK and US celebrities. This is demonstrated by his day-to-day work on celebrities, red carpets, campaigns, photo shoots and music videos. Carl’s passion for hairstyling involves working with A-list clients and his own brand of Carl Bembridge Pro kit essentials, which create eye-catching red carpet looks.
Carl has built a reputable name for himself due to his outstanding styling skills on both UK and US celebrities. This is demonstrated by his day-to-day work on celebrities, red carpets, campaigns, photo shoots and music videos. Carl’s passion for hairstyling involves working with A-list clients and his own brand of Carl Bembridge Pro kit essentials, which create eye-catching red carpet looks.
Sophie is a professional make-up artist, hair stylist and award winning SFX make-up designer. She works within film, TV and multimedia projects, and often designs for celebrity photoshoots and brand campaigns on social media. Sophie speaks openly about her autism diagnosis through her platform in the beauty space and is an advocate who works alongside multiple charities. A good product review from Sophie is one tried, tested, applied & loved by not just herself, but those she works with too.
Sophie is a professional make-up artist, hair stylist and award winning SFX make-up designer. She works within film, TV and multimedia projects, and often designs for celebrity photoshoots and brand campaigns on social media. Sophie speaks openly about her autism diagnosis through her platform in the beauty space and is an advocate who works alongside multiple charities. A good product review from Sophie is one tried, tested, applied & loved by not just herself, but those she works with too.
Dr Zoe Williams MBBS, DRCOG, MRCGP has gained experience in many specialist fields within medicine and currently practices as an NHS General Practitioner. Zoe is a National Advisor to the government’s Office for Health Improvement and Disparities and is one of the resident Doctors on ITV’s This Morning. She has featured as an expert on the BBC’s The One Show, Horizon and Trust Me I’m a Doctor. Zoe specialises in debunking the confusing world of medicine, in a fun and entertaining way.
Dr Zoe Williams MBBS, DRCOG, MRCGP has gained experience in many specialist fields within medicine and currently practices as an NHS General Practitioner. Zoe is a National Advisor to the government’s Office for Health Improvement and Disparities and is one of the resident Doctors on ITV’s This Morning. She has featured as an expert on the BBC’s The One Show, Horizon and Trust Me I’m a Doctor. Zoe specialises in debunking the confusing world of medicine, in a fun and entertaining way.
Joy is a celebrity make-up artist, industry expert, educator and personality. With a celebrity client base including India Amarteifio, Leigh-Ann Pinnock and Wunmi Mosaku, Joy works regularly on celebrity press junkets with Netflix, The Walt Disney Company, Amazon, Paramount, Sony Music and more. She has collaborated with Armani Beauty, Haus Labs, No7 and many more influential brands.
Joy is a celebrity make-up artist, industry expert, educator and personality. With a celebrity client base including India Amarteifio, Leigh-Ann Pinnock and Wunmi Mosaku, Joy works regularly on celebrity press junkets with Netflix, The Walt Disney Company, Amazon, Paramount, Sony Music and more. She has collaborated with Armani Beauty, Haus Labs, No7 and many more influential brands.
Jay is an international stylist who has combined his passion for salon work with editorial styling for his celebrity clients. Jay has become one of the industries most recognisable names, travelling the world to provide fabulous hair for the likes of Khloe Kardashian, Maya Jama, Eva Longoria and Rochelle Humes. Alongside his celebrity clientele, Jay works closely with titles such as Cosmopolitan and Elle, as well as brands such as Jo Malone, Tatcha, Olaplex and ghd, to name a few. Jay is also a brand ambassador for Beauty Works.
Jay Birmingham is a one to watch. The Midlands and London based stylist has, in a few short years, combined his session styling with salon work and become one of the most sought after session stylists in the UK and wider hairdressing world.
Jay is an international stylist who has combined his passion for salon work with editorial styling for his celebrity clients. Jay has become one of the industries most recognisable names, travelling the world to provide fabulous hair for the likes of Khloe Kardashian, Maya Jama, Eva Longoria and Rochelle Humes. Alongside his celebrity clientele, Jay works closely with titles such as Cosmopolitan and Elle, as well as brands such as Jo Malone, Tatcha, Olaplex and ghd, to name a few. Jay is also a brand ambassador for Beauty Works.
Sasha is a professional makeup artist, content creator, vlogger, podcaster, public speaker, writer, and founder of the global campaign #FILTERDROP. The campaign led to an ASA policy change, prohibiting the use of undisclosed filters by brands and influencers to promote beauty products.
As an authority in her field, Sasha has worked with household name brands such as Clarins, MAC, Beauty Pie, Waitrose and Triumph, and been featured in BBC News, VOGUE, Stylist, Grazia and other publications. Committed to female empowerment and self-love, she courageously shared her divorce journey online, inspiring others to prioritise their wellbeing and happiness. A seasoned public speaker, Sasha recently addressed the University of the West of England on the realities of social media and spoke at Cannes Lions Festival with META to champion real beauty, captivating audiences and instigating change.
Originating on IGTV, the series ‘#FILTERDROP in conversation with’ is set to return to YouTube due to popular demand. Each episode features Sasha asking questions to her bare-faced guests while applying their make-up. The interviews blend interesting, raw, and unfiltered conversation with genuine and honest beauty from within. Guests include Caroline Hirons, Roxie Nafousi , Billie Bhatia and Twiggy Jalloh. Plans are underway to bring this series to life through a limited series of live events that will allow fans to experience the magic of #FILTERDROP in person.
Sasha is a professional makeup artist, content creator, vlogger, podcaster, public speaker, writer, and founder of the global campaign #FILTERDROP. The campaign led to an ASA policy change, prohibiting the use of undisclosed filters by brands and influencers to promote beauty products.
As an authority in her field, Sasha has worked with household name brands such as Clarins, MAC, Beauty Pie, Waitrose and Triumph, and been featured in BBC News, VOGUE, Stylist, Grazia and other publications. Committed to female empowerment and self-love, she courageously shared her divorce journey online, inspiring others to prioritise their wellbeing and happiness. A seasoned public speaker, Sasha recently addressed the University of the West of England on the realities of social media and spoke at Cannes Lions Festival with META to champion real beauty, captivating audiences and instigating change.
Originating on IGTV, the series ‘#FILTERDROP in conversation with’ is set to return to YouTube due to popular demand. Each episode features Sasha asking questions to her bare-faced guests while applying their make-up. The interviews blend interesting, raw, and unfiltered conversation with genuine and honest beauty from within. Guests include Caroline Hirons, Roxie Nafousi , Billie Bhatia and Twiggy Jalloh. Plans are underway to bring this series to life through a limited series of live events that will allow fans to experience the magic of #FILTERDROP in person.
With over 20 years in the beauty business, Dominic has credited his ongoing search for knowledge and strive for perfection as his reason for his unwavering passion for all things make-up. Having worked for some of the world’s greatest designers and photographers and alongside the most iconic make-up artists, he is full to the brim with tips, tricks, hacks and inspiration, making him the go to make-up artist for creative thinking.
Being labelled as ‘a must to follow’ by various online and printed publications, Dominic’s Instagram feed has been the go-to destination for all his MAC and Backstage work. One of the greatest aspects of his work is getting the chance to engage with and mentoring new talent, so working on BBC Three’s Glow Up was a dream come true. As for his trademark curlicue moustache, it’s kept in place with sheer will and un-discouraged faith, plus a little hair product combed through with a disposable mascara wand.
With over 20 years in the beauty business, Dominic has credited his ongoing search for knowledge and strive for perfection as his reason for his unwavering passion for all things make-up. Having worked for some of the world’s greatest designers and photographers and alongside the most iconic make-up artists, he is full to the brim with tips, tricks, hacks and inspiration, making him the go to make-up artist for creative thinking.
Being labelled as ‘a must to follow’ by various online and printed publications, Dominic’s Instagram feed has been the go-to destination for all his MAC and Backstage work. One of the greatest aspects of his work is getting the chance to engage with and mentoring new talent, so working on BBC Three’s Glow Up was a dream come true. As for his trademark curlicue moustache, it’s kept in place with sheer will and un-discouraged faith, plus a little hair product combed through with a disposable mascara wand.
Bea is a London-based make-up artist who shoots with many celebrated fashion photographers including Alasdair McLellan, Camille Summers Valli, Campbell Addy, Carlijn Jacobs and Rafael Pavarotti and regularly contributes to publications including Beauty Papers, Dazed & Confused and Vogue. She studied prosthetic make-up at the London College of Fashion, but realised her personal passion was for fashion and beauty. Describing her beauty aesthetic as “deliberate, feminine and intelligent,” she has built a loyal digital following through a unique approach to colour and texture, underpinned with effortless skin.
Bea is a London-based make-up artist who shoots with many celebrated fashion photographers including Alasdair McLellan, Camille Summers Valli, Campbell Addy, Carlijn Jacobs and Rafael Pavarotti and regularly contributes to publications including Beauty Papers, Dazed & Confused and Vogue. She studied prosthetic make-up at the London College of Fashion, but realised her personal passion was for fashion and beauty. Describing her beauty aesthetic as “deliberate, feminine and intelligent,” she has built a loyal digital following through a unique approach to colour and texture, underpinned with effortless skin.
With his remarkable face artistry and flair for creativity, Chris Grave is making waves throughout both the beauty and fashion industries. His ambition: to show future generations that beauty is subjective and to love the skin you were born with.
Through a boundary-pushing, fearless approach to his art, Chris is setting the agenda for beauty and fashion brands – challenging the industry to be more inclusive and reminding his audience to stay authentically true to themselves.
With his remarkable face artistry and flair for creativity, Chris Grave is making waves throughout both the beauty and fashion industries. His ambition: to show future generations that beauty is subjective and to love the skin you were born with.
Through a boundary-pushing, fearless approach to his art, Chris is setting the agenda for beauty and fashion brands – challenging the industry to be more inclusive and reminding his audience to stay authentically true to themselves.
Sophie Lee is a UK influencer and model based in Manchester. In 2018, she suffered severe facial burns following an accident during a fire breathing performance. She has since developed a keloid tumour and became case study as well as undergoing chemotherapy and surgery as part of her treatment. In overcoming the accident and dealing with the tumour she has turned the experience into a positive one. Sophie has refused to let her scars get in her way and has gone on to be an advocate of spreading self-love and positive mental health. She works closely with the Katie Piper Foundation and has worked with brands including Look Fantastic, GlamourUK and La Roche Posay / Loreal, and has a strong social media following including approximately 100,000 followers on IG.
Sophie is motivational speaker and author publishing her a memoir of her experiences entitled In My Skin in April 2024.
Sophie Lee is a UK influencer and model based in Manchester. In 2018, she suffered severe facial burns following an accident during a fire breathing performance. She has since developed a keloid tumour and became case study as well as undergoing chemotherapy and surgery as part of her treatment. In overcoming the accident and dealing with the tumour she has turned the experience into a positive one. Sophie has refused to let her scars get in her way and has gone on to be an advocate of spreading self-love and positive mental health. She works closely with the Katie Piper Foundation and has worked with brands including Look Fantastic, GlamourUK and La Roche Posay / Loreal, and has a strong social media following including approximately 100,000 followers on IG.
Sophie is motivational speaker and author publishing her a memoir of her experiences entitled In My Skin in April 2024.
Jay is an international stylist, who has in a few short years, combined his passion for salon work with editorial styling for his celebrity clients. Jay has become one of the industries most recognisable names and artists, travelling the world to provide fabulous hair for the likes of Khloe Kardashian, Maya Jama, Eva Longoria and Rochelle Humes.
Alongside his celebrity clientele, Jay works closely with titles such as OK!, Hello, Cosmopolitan, Elle as well as brands such as Jo Malone, Tatcha, Space NK, Olaplex and ghd to name a few. Jay is also a brand ambassador for extension brand BeautyWorks, the UK’s leading extension company.
Jay is an international stylist, who has in a few short years, combined his passion for salon work with editorial styling for his celebrity clients. Jay has become one of the industries most recognisable names and artists, travelling the world to provide fabulous hair for the likes of Khloe Kardashian, Maya Jama, Eva Longoria and Rochelle Humes.
Alongside his celebrity clientele, Jay works closely with titles such as OK!, Hello, Cosmopolitan, Elle as well as brands such as Jo Malone, Tatcha, Space NK, Olaplex and ghd to name a few. Jay is also a brand ambassador for extension brand BeautyWorks, the UK’s leading extension company.
Sophie Baverstock is a professional Makeup Artist, Hair stylist and award winning SFX makeup designer who has been a trusted judge for The Beauty Awards for 3 consecutive years. Working within film, TV and multimedia projects, she often designs for celebrity photoshoots and brand campaigns on social media.
Sophie speaks openly about her Autism diagnosis through her platform in the beauty space and is an advocate who works alongside multiple charities.
In recent years her work has developed into Hair and Makeup design for production companies, showcasing her unique character makeup in up and coming short films and music videos in London and around the UK.
A good product review from Sophie is one tried, tested, applied & loved by not just herself, but those she works with too.’
Sasha is a professional makeup artist, content creator, vlogger, podcaster, public speaker, writer, and founder of the global campaign #FILTERDROP. The campaign led to an ASA policy change, prohibiting the use of undisclosed filters by brands and influencers to promote beauty products.
As an authority in her field, Sasha has worked with household name brands such as Clarins, MAC, Beauty Pie, Waitrose and Triumph, and been featured in BBC News, VOGUE, Stylist, Grazia and other publications. Committed to female empowerment and self-love, she courageously shared her divorce journey online, inspiring others to prioritise their wellbeing and happiness. A seasoned public speaker, Sasha recently addressed the University of the West of England on the realities of social media and spoke at Cannes Lions Festival with META to champion real beauty, captivating audiences and instigating change.
Originating on IGTV, the series ‘#FILTERDROP in conversation with’ is set to return to YouTube due to popular demand. Each episode features Sasha asking questions to her bare-faced guests while applying their make-up. The interviews blend interesting, raw, and unfiltered conversation with genuine and honest beauty from within. Guests include Caroline Hirons, Roxie Nafousi , Billie Bhatia and Twiggy Jalloh. Plans are underway to bring this series to life through a limited series of live events that will allow fans to experience the magic of #FILTERDROP in person.
Sasha is a professional makeup artist, content creator, vlogger, podcaster, public speaker, writer, and founder of the global campaign #FILTERDROP. The campaign led to an ASA policy change, prohibiting the use of undisclosed filters by brands and influencers to promote beauty products.
As an authority in her field, Sasha has worked with household name brands such as Clarins, MAC, Beauty Pie, Waitrose and Triumph, and been featured in BBC News, VOGUE, Stylist, Grazia and other publications. Committed to female empowerment and self-love, she courageously shared her divorce journey online, inspiring others to prioritise their wellbeing and happiness. A seasoned public speaker, Sasha recently addressed the University of the West of England on the realities of social media and spoke at Cannes Lions Festival with META to champion real beauty, captivating audiences and instigating change.
Originating on IGTV, the series ‘#FILTERDROP in conversation with’ is set to return to YouTube due to popular demand. Each episode features Sasha asking questions to her bare-faced guests while applying their make-up. The interviews blend interesting, raw, and unfiltered conversation with genuine and honest beauty from within. Guests include Caroline Hirons, Roxie Nafousi , Billie Bhatia and Twiggy Jalloh. Plans are underway to bring this series to life through a limited series of live events that will allow fans to experience the magic of #FILTERDROP in person.
Sophie Baverstock is a professional Makeup Artist, Hair stylist and award winning SFX makeup designer who has been a trusted judge for The Beauty Awards for 3 consecutive years. Working within film, TV and multimedia projects, she often designs for celebrity photoshoots and brand campaigns on social media.
Sophie speaks openly about her Autism diagnosis through her platform in the beauty space and is an advocate who works alongside multiple charities.
In recent years her work has developed into Hair and Makeup design for production companies, showcasing her unique character makeup in up and coming short films and music videos in London and around the UK.
A good product review from Sophie is one tried, tested, applied & loved by not just herself, but those she works with too.’
Sophie Lee is a UK influencer and model based in Manchester. In 2018, she suffered severe facial burns following an accident during a fire breathing performance. She has since developed a keloid tumour and became case study as well as undergoing chemotherapy and surgery as part of her treatment. In overcoming the accident and dealing with the tumour she has turned the experience into a positive one. Sophie has refused to let her scars get in her way and has gone on to be an advocate of spreading self-love and positive mental health. She works closely with the Katie Piper Foundation and has worked with brands including Look Fantastic, GlamourUK and La Roche Posay / Loreal, and has a strong social media following including approximately 100,000 followers on IG.
Sophie is motivational speaker and author publishing her a memoir of her experiences entitled In My Skin in April 2024.
Sophie Lee is a UK influencer and model based in Manchester. In 2018, she suffered severe facial burns following an accident during a fire breathing performance. She has since developed a keloid tumour and became case study as well as undergoing chemotherapy and surgery as part of her treatment. In overcoming the accident and dealing with the tumour she has turned the experience into a positive one. Sophie has refused to let her scars get in her way and has gone on to be an advocate of spreading self-love and positive mental health. She works closely with the Katie Piper Foundation and has worked with brands including Look Fantastic, GlamourUK and La Roche Posay / Loreal, and has a strong social media following including approximately 100,000 followers on IG.
Sophie is motivational speaker and author publishing her a memoir of her experiences entitled In My Skin in April 2024.
With over a decade’s experience as a beauty editor and eight years of The Beauty Awards under her belt, Emily constantly has her eyes open for the next big thing in beauty and is excited to chair the judging panel for The Beauty Awards 2024.
Carl is a well-known celebrity hairstylist who has built a reputable name for himself due to his outstanding styling skills on both UK and US celebrities. This is demonstrated by his day-to-day work on celebrities, red carpets, campaigns, photo shoots and music videos – which regularly make hair headlines! Carl’s passion for hairstyling involves working with A-list clients and his very own brand of Carl Bembridge Pro kit essentials, which create newsworthy, eye-catching red carpet looks.
Joy is a celebrity make-up artist, industry expert, educator and personality.
With a celebrity client base including India Amarteifio, Golda Rosheuvel, Leigh-Ann Pinnock, Corinna Brown and Wunmi Mosaku, Joy works regularly on celebrity press Junkets with Netflix, The Walt Disney Company, Amazon, Paramount, Sony Music and more.
She has hosted teaching events with Sephora, Haus Labs, Tom Ford, Bobbi Brown and Smashbox Cosmetics (to name a few), and collaborated with Armani Beauty, Haus Labs, No7 and many more.
Leigh-Anne Pinnock, Regina King, Golda Rosheuvel and Sarah Niles all have something in common – they’ve worked with one of the most renowned celebrity hairstylists in the industry. For more than 20 years, Dionne Smith has been revolutionising the hairstyling industry as we know it. She has gained global recognition for her exceptional styles, professionalism, and impeccable work ethic. By taking a look at her diverse portfolio, anyone can see that Dionne is comfortable and confident when it comes to working with all types of hair. She proudly specialises in creating stunning hairstyles for coily and curly hair and furthermore, continues to educate professionals with her extensive and valuable knowledge.
Bea is a London-based make-up artist who shoots with many celebrated fashion photographers including Alasdair McLellan, Camille Summers Valli, Campbell Addy, Carlijn Jacobs and Rafael Pavarotti and regularly contributes to publications including Beauty Papers, Dazed & Confused and Vogue. She studied prosthetic make-up at the London College of Fashion, but realised her personal passion was for fashion and beauty. Describing her beauty aesthetic as “deliberate, feminine and intelligent,” she has built a loyal digital following through a unique approach to colour and texture, underpinned with effortless skin.
With over 20 years in the beauty business, Dominic has credited his ongoing search for knowledge and strive for perfection as his reason for his unwavering passion for all things make-up. Having worked for some of the world’s greatest designers and photographers and alongside the most iconic make-up artists, he is full to the brim with tips, tricks, hacks and inspiration, making him the go to make-up artist for creative thinking.
Being labelled as ‘a must to follow’ by various online and printed publications, Dominic’s Instagram feed has been the go-to destination for all his MAC and Backstage work. One of the greatest aspects of his work is getting the chance to engage with and mentoring new talent, so working on BBC Three’s Glow Up was a dream come true. As for his trademark curlicue moustache, it’s kept in place with sheer will and un-discouraged faith, plus a little hair product combed through with a disposable mascara wand.
A multi-award-winning brow technician and make-up artist, Samira offers accredited beauty courses and one-to-one masterclasses and is the creator of her own brand, Ultra Definition Brows. Samira works with a number of A-listers and public figures and her work has been seen at London Fashion Week, in Vogue and on the BBC, ITV and Sky TV.
Dr Ifeoma Ejikeme is the Founder & Medical Director of the multi award-winning Adonia Medical Clinic. Having won the highly prestigious Aesthetic Medicine award for Best Aesthetic Doctor UK 2023, and with greatly admired and respected titles under her belt, including Marie Claire’s Best Aesthetic Doctor 2021 and Tatler’s Top Doctor 2024, Dr Ejikeme is internationally recognised for her professionalism and unparalleled knowledge. Adonia Medical Clinic held the highly-esteemed Aesthetics Award for Best Clinic London for three consecutive years and was commended Best Clinic UK 2022.
Dr Ejikeme’s influence extends beyond her clinic as a Medical Consultant at UCHL. Holding two surgical patents and contributing to globally referenced medical papers, she is a trusted authority in the UK and abroad.
Dr Ejikeme’s influence transcends medical circles; she is a prominent figure in mainstream media and holds esteemed positions as the Global skin expert for La Mer and the UK skin expert for CeraVe, Neutrogena, and L’Oréal Paris. Her expertise extends to judging panels at esteemed events like the Beauty Awards for Marie Claire, Woman & Home, Glamour, and Who What Wear UK.
Renowned as the ‘Glow Queen’, Dr Ejikeme excels in achieving clear, radiant, dewy skin for individuals of all skin types and tones. She is passionately committed to enhancing the representation and education surrounding ethnic minority skin in aesthetics medicine, advocating for safe and effective treatments accessible to all.
With his remarkable face artistry and flair for creativity, Chris Grave is making waves throughout both the beauty and fashion industries. His ambition: to show future generations that beauty is subjective and to love the skin you were born with.
Through a boundary-pushing, fearless approach to his art, Chris is setting the agenda for beauty and fashion brands – challenging the industry to be more inclusive and reminding his audience to stay authentically true to themselves.
Katie is the brilliant and innovative founder of BeautyandtheBoutique.com, a leading online beauty destination. With a passion for empowering women to embrace their individuality and enhance their natural beauty, Katie’s journey in the beauty industry began as a make-up artist.
Her keen eye for the latest trends, coupled with her warm and approachable demeanor, has made her a trusted source for beauty advice and guidance. Through her company
Beauty and the Boutique.com, Katie has curated a diverse selection of high-quality beauty products, fostering a community where women can discover their unique beauty and feel confident in their own skin.
As a visionary entrepreneur, Katie’s impact extends beyond the virtual realm of her website. Through her video tutorials, and personalised consultations, she has touched the lives of countless women, inspiring them to embrace self-expression and celebrate their inner beauty.
Katie’s infectious passion for her craft, combined with her genuine desire to uplift others, has turned BeautyandtheBoutique.com into more than just an online store; it has become a platform for fostering self-confidence and promoting positive self-image among women worldwide.
Dr Zoe Williams MBBS, DRCOG, MRCGP graduated from medical school in 2007. She has gained experience in many specialist fields within medicine and currently practices as an NHS General Practitioner. Zoe is a National Advisor to the government’s Office for Health Improvement and Disparities (formerly Public Health England) and has served as a clinical advisor to the RCGP, and is one of the resident Doctors on ITV’s This Morning. She has featured as an expert on the BBC’s The One Show, Horizon and Trust Me I’m a Doctor. Zoe specialises in debunking the confusing world of medicine, in a fun and entertaining way.
In 2017 Zoe founded the charity Fit4Life, which aims to increase the aspirations of young people by providing mentors and co-creating physical activity programmes with them.
As one of the countries most valued professionals in lifestyle medicine and physical activity, Zoe’s expertise has seen her working as an advisor to the UK Health Security Agency, the NHS, the Royal College of GPs as well as some of the UK’s largest brands, including BUPA, Garmin, Estee Lauder, Elastoplast and Tesco.
In 2023 Zoe launched her own healthcare podcast series ‘The Doctor Will Hear You Now’, in which she speaks with celebrities who are affected by common health conditions. By increasing knowledge and understanding the podcast’s aim has been to create empathy and kindness and help to quash stigma.
Zoe has written for numerous publications on health, fitness and diet including Marie Claire, Stylist magazine, Hello magazine and Waitrose magazine. She currently has a weekly column in The Sun and her debut book, ‘You Grow Girl’, reached #1 in Amazon’s Children’s best seller list in June 2023.
Bea is a London-based make-up artist who shoots with many celebrated fashion photographers including Alasdair McLellan, Camille Summers Valli, Campbell Addy, Carlijn Jacobs and Rafael Pavarotti and regularly contributes to publications including Beauty Papers, Dazed & Confused and Vogue. She studied prosthetic make-up at the London College of Fashion, but realised her personal passion was for fashion and beauty. Describing her beauty aesthetic as “deliberate, feminine and intelligent,” she has built a loyal digital following through a unique approach to colour and texture, underpinned with effortless skin.
Dr Zoe Williams MBBS, DRCOG, MRCGP graduated from medical school in 2007. She has gained experience in many specialist fields within medicine and currently practices as an NHS General Practitioner. Zoe is a National Advisor to the government’s Office for Health Improvement and Disparities (formerly Public Health England) and has served as a clinical advisor to the RCGP, and is one of the resident Doctors on ITV’s This Morning. She has featured as an expert on the BBC’s The One Show, Horizon and Trust Me I’m a Doctor. Zoe specialises in debunking the confusing world of medicine, in a fun and entertaining way.
In 2017 Zoe founded the charity Fit4Life, which aims to increase the aspirations of young people by providing mentors and co-creating physical activity programmes with them.
As one of the countries most valued professionals in lifestyle medicine and physical activity, Zoe’s expertise has seen her working as an advisor to the UK Health Security Agency, the NHS, the Royal College of GPs as well as some of the UK’s largest brands, including BUPA, Garmin, Estee Lauder, Elastoplast and Tesco.
In 2023 Zoe launched her own healthcare podcast series ‘The Doctor Will Hear You Now’, in which she speaks with celebrities who are affected by common health conditions. By increasing knowledge and understanding the podcast’s aim has been to create empathy and kindness and help to quash stigma.
Zoe has written for numerous publications on health, fitness and diet including Marie Claire, Stylist magazine, Hello magazine and Waitrose magazine. She currently has a weekly column in The Sun and her debut book, ‘You Grow Girl’, reached #1 in Amazon’s Children’s best seller list in June 2023.
Katie is the brilliant and innovative founder of BeautyandtheBoutique.com, a leading online beauty destination. With a passion for empowering women to embrace their individuality and enhance their natural beauty, Katie’s journey in the beauty industry began as a make-up artist.
Her keen eye for the latest trends, coupled with her warm and approachable demeanor, has made her a trusted source for beauty advice and guidance. Through her company
Beauty and the Boutique.com, Katie has curated a diverse selection of high-quality beauty products, fostering a community where women can discover their unique beauty and feel confident in their own skin.
As a visionary entrepreneur, Katie’s impact extends beyond the virtual realm of her website. Through her video tutorials, and personalised consultations, she has touched the lives of countless women, inspiring them to embrace self-expression and celebrate their inner beauty.
Katie’s infectious passion for her craft, combined with her genuine desire to uplift others, has turned BeautyandtheBoutique.com into more than just an online store; it has become a platform for fostering self-confidence and promoting positive self-image among women worldwide.
Dr Ifeoma Ejikeme is the Founder & Medical Director of the multi award-winning Adonia Medical Clinic. Having won the highly prestigious Aesthetic Medicine award for Best Aesthetic Doctor UK 2023, and with greatly admired and respected titles under her belt, including Marie Claire’s Best Aesthetic Doctor 2021 and Tatler’s Top Doctor 2024, Dr Ejikeme is internationally recognised for her professionalism and unparalleled knowledge. Adonia Medical Clinic held the highly-esteemed Aesthetics Award for Best Clinic London for three consecutive years and was commended Best Clinic UK 2022.
Dr Ejikeme’s influence extends beyond her clinic as a Medical Consultant at UCHL. Holding two surgical patents and contributing to globally referenced medical papers, she is a trusted authority in the UK and abroad.
Dr Ejikeme’s influence transcends medical circles; she is a prominent figure in mainstream media and holds esteemed positions as the Global skin expert for La Mer and the UK skin expert for CeraVe, Neutrogena, and L’Oréal Paris. Her expertise extends to judging panels at esteemed events like the Beauty Awards for Marie Claire, Woman & Home, Glamour, and Who What Wear UK.
Renowned as the ‘Glow Queen’, Dr Ejikeme excels in achieving clear, radiant, dewy skin for individuals of all skin types and tones. She is passionately committed to enhancing the representation and education surrounding ethnic minority skin in aesthetics medicine, advocating for safe and effective treatments accessible to all.
A multi-award-winning brow technician and make-up artist, Samira offers accredited beauty courses and one-to-one masterclasses and is the creator of her own brand, Ultra Definition Brows. Samira works with a number of A-listers and public figures and her work has been seen at London Fashion Week, in Vogue and on the BBC, ITV and Sky TV.
With over 20 years in the beauty business, Dominic has credited his ongoing search for knowledge and strive for perfection as his reason for his unwavering passion for all things make-up. Having worked for some of the world’s greatest designers and photographers and alongside the most iconic make-up artists, he is full to the brim with tips, tricks, hacks and inspiration, making him the go to make-up artist for creative thinking.
Being labelled as ‘a must to follow’ by various online and printed publications, Dominic’s Instagram feed has been the go-to destination for all his MAC and Backstage work. One of the greatest aspects of his work is getting the chance to engage with and mentoring new talent, so working on BBC Three’s Glow Up was a dream come true. As for his trademark curlicue moustache, it’s kept in place with sheer will and un-discouraged faith, plus a little hair product combed through with a disposable mascara wand.
Leigh-Anne Pinnock, Regina King, Golda Rosheuvel and Sarah Niles all have something in common – they’ve worked with one of the most renowned celebrity hairstylists in the industry. For more than 20 years, Dionne Smith has been revolutionising the hairstyling industry as we know it. She has gained global recognition for her exceptional styles, professionalism, and impeccable work ethic. By taking a look at her diverse portfolio, anyone can see that Dionne is comfortable and confident when it comes to working with all types of hair. She proudly specialises in creating stunning hairstyles for coily and curly hair and furthermore, continues to educate professionals with her extensive and valuable knowledge.
Joy is a celebrity make-up artist, industry expert, educator and personality.
With a celebrity client base including India Amarteifio, Golda Rosheuvel, Leigh-Ann Pinnock, Corinna Brown and Wunmi Mosaku, Joy works regularly on celebrity press Junkets with Netflix, The Walt Disney Company, Amazon, Paramount, Sony Music and more.
She has hosted teaching events with Sephora, Haus Labs, Tom Ford, Bobbi Brown and Smashbox Cosmetics (to name a few), and collaborated with Armani Beauty, Haus Labs, No7 and many more.
Carl is a well-known celebrity hairstylist who has built a reputable name for himself due to his outstanding styling skills on both UK and US celebrities. This is demonstrated by his day-to-day work on celebrities, red carpets, campaigns, photo shoots and music videos – which regularly make hair headlines! Carl’s passion for hairstyling involves working with A-list clients and his very own brand of Carl Bembridge Pro kit essentials, which create newsworthy, eye-catching red carpet looks.
With his remarkable face artistry and flair for creativity, Chris Grave is making waves throughout both the beauty and fashion industries. His ambition: to show future generations that beauty is subjective and to love the skin you were born with.
Through a boundary-pushing, fearless approach to his art, Chris is setting the agenda for beauty and fashion brands – challenging the industry to be more inclusive and reminding his audience to stay authentically true to themselves.
With over a decade’s experience as a beauty editor and eight years of The Beauty Awards under her belt, Emily constantly has her eyes open for the next big thing in beauty and is excited to chair the judging panel for The Beauty Awards 2024.