Best Collab or Celebrity-Endorsed Product

Includes celebrity founded or fronted beauty products, or collaborations with well-known personalities, brands, TV/Film brands etc.

Oral Care Champion

Includes all oral or dental care products such as toothpastes, mouthwash, interdental cleaning accessories e.g. water flossers and interdental brushes, and teeth whitening products.

Bath & Body Breakthrough

Includes all bath, shower and body care products e.g. body lotions/creams/butters, hand/foot creams, shower gels, bubble baths, body exfoliators, in-shower moisturisers and shower/bath oils.

Everyday Hero

Includes all personal care products and toiletries including deodorants, body sprays, hair removal and intimate care.

Tanning and Suncare Sensation

Includes all self-tanning products such as instant tan and gradual tanning moisturisers, tanning drops, lotions, foams, creams, oils and tan extenders, and sun protection lotions, creams, sticks and sprays for face, body and hair.

Wellness Essential

Includes products that contribute to overall wellness, such as aromatherapy/CBD/mood enhancing products, oils and treatments, pain relieving body care products, mood/beauty boosting sprays, supplements designed to support holistic wellness, hydration supplements and sports/gym bag essentials.

Scent Sensation

Open to products whose scent takes centre stage, including fragrances, body sprays, home fragrance, candles and diffusers, and home-spa inspired products.

Best Eye Make-up Product

For all eye cosmetics such as eyeshadows, primers, liners and mascaras, as well as brow make-up such as pencils, sticks, pens, pomades and gels.

Best Face Make-up Product

Open to all face cosmetics including primers, foundations, concealers, bronzers, blushers, highlighters and setting sprays.

Best Lip Product

Open to all products designed to enhance the look and feel of the lips, including balms, glosses, lipsticks, liners, stains, creams, treatments or tints.

Hands and Nails Hero

For all products designed for hands and nails including nail treatments, tools, base and top coats and polishes, and hand scrubs, creams, lotions and balms.

Best Beauty Accessory

For all beauty-enhancing tools for brows, nails, make-up application and hair, such as: brow grooming tools; nail files and accessories; cuticle tools; make-up brushes and sponges; hair brushes; and bath and body accessories.

Eye Care Champion

Open to masks, serums, lotions, patches and creams specifically designed to care for the delicate eye area.

Facial SPF Saviour

Open to dedicated facial sun protection products including lotions, creams and mists.

Top Toner

For skin toners and essences in all forms including mists, lotions, gels and pads.

Cleansing Champion

For facial cleansing products such as balms, gels, facial washes, toners, micellar waters and wipes

Sensational Serum

For facial serums in all shapes, sizes and formats, such as emulsions, gels, sticks, balms, drops and oils.

Miracle Mask

Open to all facial skincare masks, including leave-on, peel off, wash-off, wipe-off and sheet masks.

Skin Hydration Hero

For all hydration-enhancing facial skincare products including moisturising lotions, creams, essences, liquids and gels.

Targeted Skincare Saviour

For facial skin care treatments that target specific skin issues and needs, such as serums, intensive treatments, boosters, overnight treatments, anti-ageing treatments, eye creams, and treatments for rosacea, eczema or sensitive skin.

Electrical Hair Hero

Open to all electrical hair styling devices, including hair dryers, styling tools, clippers and trimmers.

Heat Protection Hero

For hair products dedicated to protecting locks from heat damage, including sprays, lotions, mousses, creams.

Targeted Hair Treatment

For specialised hair treatments formulated to tackle specific issues such as dandruff, scalp conditions, hair loss and damage, in all formats including masks, scrubs, oils, creams and lotions.

Hair Care Champion

For hair care essentials including shampoos, conditioners, serums, treatment creams/lotions, oils and masks that focus on keeping hair healthy.

Styling Superstar

For hair styling and colouring products such as colourants, toners and touch-up products, styling sprays, lotions, creams and heat protection products, as well as non-electrical styling tools such as brushes, rollers, clips and heatless curlers, designed to create and enhance hair styles.

25th Anniversary Beauty Icon

Recommendations accepted from judges for their most iconic beauty product from the past 25 years, for the public to vote on. Please note we will not be accepting entries direct from brands for this category.

Best Beauty Tech

Open to all electrical beauty products including electrical skincare devices such as LED masks, facial massagers and sonic cleansers, electric toothbrushes, beauty tool cleaners and hair removal devices. The judges will look for real innovation in this area.

New Beauty Breakthrough

The judges will be looking for innovative, exciting and high-performance beauty products (any segment e.g. skin, body, hair, fragrance or cosmetics) that have captured the attention of consumers and provide a point of difference in the beauty market. Please provide date of product launch/relaunch in your entry.

Best Beauty Innovation

Open to any beauty or personal care product that offers something different to anything else out there, showing true innovation and exciting product development.